New Zealand Bay of Plenty

Rotorua, ("The second great lake of Kahumatamomoe") is a city on the southern shores of the lake of the same name, in the Bay of Plenty Region of New Zealand's North Island. Rotorua is a major destination for both domestic and international tourists; the tourism industry is by far the largest industry in the district. It is known for its geothermal activity, and features geysers – notably the Pohutu Geyser at Whakarewarewa – and hot mud pools. This thermal activity is sourced to the Rotorua caldera, on which the town lies. Rotorua is home to the Waiariki Institute of Technology. The Lakes of Rotorua are a collection of many lakes surrounding Rotorua.

Whakatane is a town in the eastern Bay of Plenty Region in the North Island of New Zealand, at the mouth of the Whakatane River. Tourism is a growing industry for Whakatane. White Island is a key attraction. Popular tourist activities include the beaches, swimming with dolphins, whale watching, chartered fishing cruises, surf tours, amateur astronomy, hunting, experiences of Maori culture and bush walking. Whakatane is also used as a base for many tourists who wish to explore other activities in the surrounding region.

Greater Tauranga is a very popular lifestyle and tourism destination. It features many natural attractions and scenery ranging from popular beaches and harbor environments to lush bush-clad mountains with waterfalls and lakes. Cultural attractions include the Tauranga Art Gallery, which opened in October 2007 and showcases local, national and international exhibitions in a range of media. On the 17th Avenue, the "Historic Village on 17th", recreates a historic setting with original and replica buildings from early Tauranga housing arts and gift shops. Tauranga has many parks: one of the largest is Memorial Park.